FIRSTLY ... HOW MUCH DOES A COURSE ON 'ONLINE MARKETING' COST?

Online Marketing Principals for Improved Leadership & Management

 

Course Overview: MA Design Solutions Limited offer Leadership & Management training in the areas of Strategic & Business Planning, Implementation and Management of Change, Marketing Strategy & Implementation, and Business Feasibility & Proof of Concept.

 

Course length: full day

 

·         Course Aims

To develop skills necessary to ‘lead from the front’ and acquire a hands on, practical understanding of the importance, the impact and the influence that strategic & business planning, the implementation and management of change, marketing strategies & their implementation, and business feasibility & proof of concept, has on any organisation. Assuming that any business activity is conceived and overseen by good leadership and ongoing management, this course aims to analyse and deconstruct the main elements of online and marketing methodologies presently employed by organisations in the current economic and commercial environment.

 

Investigating and obtaining an understanding of areas of online marketing that are often considered a ‘dark art or unknown area’ will be central to the course’s construct and focus. Likewise, conducting real-time, live online research is also at the heart of the training. The resulting interpretation of the data is aimed to guide delegates with commercial decision making processes, and is both critical and central to a businesses online success. The impact on feasibility investigation (likewise with proof of proposed new business concepts), marketing planning and strategies, and implementing change are all based on an understanding of the online marketplace.

 

This pragmatic analysis will encourage attendees to learn from the real life experiences of others, and, from an introspective view point, their own experiences. The results of this discovery are then built upon which enables delegates to develop their own leadership and management capabilities based on an understanding of the facts, processes and outcomes under scrutiny.

 

 

Topics Covered

§  Online Marketing Keyword & Keyphrase Understanding and Identification

§  Online Marketing Keyword & Keyphrase Research and Development

§  Search Engine Orientation, Familiarisation and Business Optimisation

§  Online Paid For Marketing Campaigns and Sponsored Link Advertising

§  Social Networking Portals and their Business Implications and Opportunities

§  Supplementary Online Marketing (such as Forums, Online Communities, and Blogging)

 

·         Delegate Learning Outcomes

Owners, directors and managers will be empowered with the knowledge and understanding of active and ‘real life’ online marketing activities available to their organisation. They will develop the ability to analyse, investigate and understand these areas of online marketing both on course completion and beyond. In turn, this will enable delegates to increase their leadership expertise in areas of real life importance to both themselves and their organisation, and in turn pass on through their chain of command.

 

A practical, pragmatic understanding of online marketing disciplines will develop a more critical approach to the delegate’s management and leadership skills governing this area of business management. Their capacity and confidence will develop in their own abilities and expertise, empowering them with the knowledge and authority to either subscribe to particular methodologies and practices in online marketing, or, equally as importantly, to challenge such perceived norms. In addition, a comprehension of the full and varied implications, consequences and affects that different aspects of online marketing can have on different types of business will enhance the attendee’s own decision making processes. This in turn will have a positive impact on the overall effectiveness of their managerial and leadership capabilities.

 

·         Delivery

Areas of Leadership and Management Training covered:

o   Leadership:

§  Strategic

§  Analytical

§  Inspirational

§  Personal

o   Management:

§  Products and Services

§  Marketing

§  Finance

§  Sales

 

·         Leadership key development areas - Strategic

o   Identifying and researching market, consumer, and other trends in order to generate ideas and strategy:

§  Keyword Research using online tools that track actual search trends and volumes performed online

§  Use information and knowledge to perform business viability study (especially with online viability and sustainability, as not all traditional offline businesses will succeed online)

§  Utilisation of market research results and conclusions to develop and establish a strategy based on volumes of searches and phrases used to identify market areas to pursue

§  Establish the competitive nature of chosen online market place(s) and develop/adjust strategies and company direction accordingly

§  Research possible niche market place(s)

 

·         Leadership key development areas - Analytical

o   Translating business level goals into team and individual goals:

§  Understanding of principals discussed enables accurate delegation to employees as well as the ability to instruct and supervise with confidence external consultants and supplier(s) if required

o   Reporting and monitoring performance

§  The knowledge gained from the course enables delegates to assess company’s online performance

o   Interpreting data, financial & statistical,  to inform decision making

§  Application of theory and formulas to the results from Keyword Research to help understand finding from data to guide decision making processes

§  Utilisation of market research results and conclusions to help decisions involved with the development of marketing strategies. This is especially useful with assisting help understand off line market trends too.

 

·         Leadership key development areas - Inspirational

o   Facilitating group interaction, idea exchange and development

§  Methodologies discussed and an understanding of results gained will enable discussions within organisations of said findings, which in turn will act as inspiration or a catalyst to pursue new ideas and developments

o   Inspiring and leading by example

§  Passing the skills gained on to other team members by showing them the methodologies learned and discussing the implications of the results

 

·         Leadership key development areas - Personal

o   Thinking creatively and develop, evaluate and manage ideas – developing a creative culture

§  Having an understanding of research results combined with their own knowledge of business sector(s) will enable a lateral approach to their online business culture and help explore and exploit niche market areas

o   Mentoring and coaching staff to achieve results

§  Ability to set various tasks and help oversee and understand the results with staff

o   Delivering strong compelling presentations to different groups

§  An understanding of practical on line marketing tools and methodologies will provide a firm base for any discussions, presentations and meetings on the topic

 

·         Management  Key Development Areas - Products and Services

o   Knowledge gained from training will help provide empirical data and evidence about online market trends and demands. This information when analysed and interpreted using the methodologies discussed will assist with feasibility studies for present and proposed products and services. If data shows positive, or negative, market demands, then the evolution and development of the organisations portfolio of online products and/or services is aided.

 

·         Management  Key Development Areas - Developing Markets

o   With online data readily available and very up to date, research can be conducted as an ongoing programme. The emergence of new opportunities can be established quickly providing organisations with the chance to react quickly to new opportunities.

 

·         Management  Key Development Areas – Finance

o   An understanding of the methodologies discussed will aid in good financial decisions and in turn reflect in ROI in online marketing budget. The ability to understand the time:cost ratio and implementation  of online activities will mean that informed decisions can be made about completing the task themselves, delegating to a team member or employing external services.

 

·         Management  Key Development Areas - Sales and Marketing

o   Central to the course construct is the provision of training to enable delegates to obtain statistical data and information about online and web user traffic and trends. As a sales and marketing aid this data is at the centre of developing sales and marketing strategies. Conclusions and data produced from methodologies employed will not only guide sales and marketing strategies, but can also assist with the development of new products and/or services – both for the online and offline environments.

 

·         Course Delivery

o   MA Design utilise different learning methods and delivery styles depending on the training session at hand. With delegates from diverse business sectors and having mixed levels of online marketing knowledge, no two sessions are the same. Informal learning with one-off training sessions form the basis to the course framework. Action Learning and Learning By Doing are central to the training construct, and the day typically combines lecturing, live and interactive demonstrations, and individual/group work. Courses can be tailored to include more of one teaching method if so required and different levels of individual/group interaction can be accommodated. Group interaction is utilised to discuss introspective thoughts and those thoughts, actions and experiences of others in the group.

 

·         Assumptions

Delegates will need to have a at least a most basic understanding of what the World Wide Web is order to benefit from attending.

 

·         Attendee’s Technical Abilities

The course is presented in an easy to understand, non technical format, with all terminology associated with this area explained in a ‘plain English’ non-jargonistic manner. Therefore, no web or technical skills usually associated with this area are necessary in order to fully benefit from the course’s content.

 

·         Additional information

o   Typically training of this nature takes place in a classroom environment (currently using Gloucestershire College amenities (J11 – M5) with a small group of approx 5-7 delegates. This allows for one on one tuition if needed and the ability to look at individual client projects and case studies.