Website Designers in Cheltenham and Designing for the Web.

MA Design believes that the design of websites is equally as important as the website’s functionality. Whether simply a virtual online brochure, or a comprehensive eCommerce website with shopping cart and customer login areas, website visitors should be able to see information presented clearly and concisely. We have all seen sites that download quickly, but read and look like a telephone directory. Conversely, how about the websites with scores of images that look pretty, but take an age to download and have little or no useful web content to go with them?

Technology is only one part of the picture when thinking about websites. Your website is now one of the first ports of call for prospective clients and customers, so it is important that it reflects your company or brand in the best possible light. The use of striking imagery, clean & modern design and easy to access and read content are all part of the considerations for an effective website.

Design and technology can go hand in hand and everything that we at Cheltenham based MA Design produce is designed with your web user/visitor in mind. Your customers come first and not pretty pictures. Ask yourself what do you want the visitors to do once they have seen your website (the web users call to action)? How much information do you want or need to tell them? Is your site a lead generator or a direct sales tool? How should the site be structured so a web users is never more that three clicks away from where they want to be?

Designing For Search Engines, Search Engine Optimisation (SEO) and Search Engine Rating Pages (SERPs)

Combining all of the above with consideration for Search Engines such as Google, Yahoo, MSN, and the like is also central to how MA Design design websites. There are a multitude of areas to consider in this modern day web mine field, reaching far further than just keywords, page titles and page descriptions. There are dozens of check boxes to tick when building a website in this day and age. This is where MA Design works hand in hand with you, not only performing SEO during the site build, but also giving you the knowledge to work on the SEO of the site yourself on an ongoing basis by using one of our Content Management Systems.